Led by media veterans Steve Brill (founder of the American Lawyer and Court TV) and Gordon Crovitz (former Publisher of the Wall Street Journal), NewsGuard uses journalism to fight fake news. NewsGuard's trained analysts, who are experienced journalists, research online news brands to help readers and viewers know which ones are trying to do legitimate journalism–and which aren’t. Advertisers worried about their brands’ reputations will be able to keep their ads off fake news sites. After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online. The $6mm investment was led by Publicis Groupe, one of the world’s leading ad agencies, with the Knight Foundation and other investors. Fitz Gate was the sole venture capital fund invited to participate in the round.